I was primarily responsible for creating graphics and content for our Instagram account, as well as creating our content schedule, planning out every quarter at a time. Our account saw over 1,500 new followers following the end of the summer, as well as a significant increase in engagement on our posts. When the school year began and I was limited on time, I shifted to a supervisor-type position and oversaw the new interns and now monitor their designs and progress.
As I wrapped up my time as a student, my final project was developing a branding guide to set the standard for future rounds of interns, in order to allow a seamless transition in content style as students come and go. This allowed me to reflect on what methods and styles preform best with our audience.
Taking photos played a huge role throughout my internship, which I enjoyed thoroughly. I took photos of all of our welcome week events, as well as our summer freshmen advising program.
